Most trademark problems start with a name nobody checked.

How it works

What's in your snapshot

• Your rating: Low, Moderate or High conflict risk, based on the most serious thing we found.
• Your biggest risks: the closest trademarks and businesses, ranked, with links to the USPTO record or their website.
• Sound-alike matching: catches names spelled differently but said the same, like "Kwik" for "Quick."
• Name strength: whether your name is distinctive enough to protect, or just describes what you sell.
• Plain language: no legal jargon, and a copy you can print or save.

Simple pricing

A bird's-eye view of your brand name

The Checked Mark gives you a quick, bird's-eye view of where your brand name stands. It's a starting point, not a full clearance search, and it isn't something to rely on by itself when you apply for a trademark.

What it does do is give you an entry-level read on how your name stands in your industry: whether there are signs you could be at risk of a cease and desist letter, or whether your name looks clear enough that it's worth moving forward with a trademark.

Built by a trademark attorney

The Checked Mark comes from Suazo Brand Law, a law firm focused on federal trademarks for small businesses and creators. The scoring follows the same factors an attorney looks at first: how distinctive your name is, whether a similar mark is already registered for related goods, and whether someone is already using it. When your results call for a closer look, the attorney who designed the rubric is one click away.

Questions